IMPORTANT STATISTICS The Internet is the fastest growing advertising medium in history! It took radio and television 15 and 30 years respectively, to reach an audience of 60 million viewers; it took the Internet only three years to reach that same audience.
********************In 1998, the revenue generated on the Internet was at $48 billion dollars. In 1999, that number has more than doubled to $109 billion. It has been estimated by the year 2003, the revenue to be $1.3 trillion!
******************** Of all U.S. households, 40% now have a personal computer and use the Internet to make convenient purchases.
********************Right now, one in three of your customers have access to the Internet and it has been statistically proven that they will go to the Internet to shop for their goods and services before they turn to the Yellow Pages or newspapers.
********************"Brick and mortar retailers who also sell online account for 62% of all online sales. Their share is expected to grow to 85% within five years."
- Jacques Chevron, 1999
********************"The average annual income of small businesses that use the Internet is 58% greater than the small business in general."
- IDC, April 2000
********************"Small businesses that use the Internet have grown 46% faster than those that did not."
- American City Business Journals
********************"The Web has edged out the Yellow Pages to become the most popular medium for local businesses to reach prospective customers, and in certain markets, it has proven to be used 7 to 1 over the Yellow Pages."
- Business Week